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Backlinks are the text links from one site to another and effectively build the web of internet. They can either be reciprocal or one-way. Reciprocal links are from sites that require a link back to their site in return.

Perhaps you have heard it before but it bares repeating, in order to have quality backlinks you are going to have to have quality content as well as link from and to quality sites. What does this mean exactly?

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There are many websites that fail to target their required traffic, even if they?ve had some search engine optimisation work done. One of the main causes for this is simply because the website isn?t search engine friendly. This is a basic essential that needs to be incorporated into the design of all websites at the outset ? think of it as the foundation to establishing your search engine optimisation strategy.

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SEO Forum is a place for search engine otpimization beginner and specialists to learn more about search marketing.